Wednesday, April 14, 2010

PosterousFolio: aaaahhh in 60 seconds

The only 60 second radio campaign I ever did.
It was nice to have the space.
And to fill it with some relaxing space.
And to know the talent was also my Creative Director, so I could hear what the announcer would sound like as soon as I wrote the script.

Creative Director: David Bellerive
Voice: David Bellerive

  
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Spot 1.mp3 (1209 KB)

  
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Spot 2.mp3 (1186 KB)

  
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Spot 3.mp3 (1188 KB)

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Tuesday, April 13, 2010

PosterousFolio: ...or is it "whomever"...?

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LeaderPost.pdf (140 KB)

Prince coming to town was front page news for Regina.

Turns out it was a really good show, too: my buddies were talking about it for weeks. I think they may have started a band shortly after. I was tempted to go see, even though I'm not a Prince fan.
That's my handwriting on this, outlined by Art Director Erik Norbraten.

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PosterousFolio: wish this product worked this well

Yellow Pages. This was the beginning of their battle with stuff like the Internet. Also, in many Canadian markets, Yellow Pages have to compete against other directories that happen to also be yellow.

Ad Agency: Cossette

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YellowFinderHair.pdf (44 KB)

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YellowFinderPiz.pdf (18 KB)

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YellowFinderDry.pdf (32 KB)

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PosterousFolio: something nice to read in case you're bored at the bar

These were fun to write.
As if beer isn't fun enough, this was some good beer.
Yes, we got samples. But not a lot of samples.

Art Director: Gillian Meyer

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BRtent_trad.pdf (417 KB)

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PosterousFolio: to the Max

SaskTel Max was a TV system with Internet built in.
I think it launched a little early, although I don't know now if it ever took off.

Creative Director: Mike Woroniak

  
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Megaphone.mp3 (466 KB)

  
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Curtains.mp3 (476 KB)

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PosterousFolio: fast (but not too fast) food

Burger Baron is an old-fashioned burger joint. They have an unofficial bike show out front in the summer.
I met the owner of this place before I pitched ideas to him. At another restaurant to boot. How weird is that?
One of the proudest things about this series of work was hearing that the teens working cash there felt a little prouder to be working there.

Creative Director: Mike Woroniak

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Baronbillboards.pdf (77 KB)

Generic by Burger Baron  
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Burger Baron - Generic.mp3 (730 KB)

Supper by Burger Baron  
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Burger Baron - Supper.mp3 (730 KB)

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PosterousFolio: a crazy good truck

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ABHD_RidgBnr_CSun.pdf (230 KB)

Honda was in a position, I think, to have ideas for trucks and put them into a truck, for real.

Oh, it has a trunk built in the back.
It's a nice truck. And it won MotorTrend Truck of the Year.
Sure, I'll take partial credit for that, too...

Art Director: David Yu
Creative Director: Rob Showell

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PosterousFolio: hey, doesn't that cloud look like...?

Nice words for a nice idea.
Sort of giving back. Sort of.
Part of our research at the time was the South Park episode where everyone was into Hybrids.

Art Director: David Yu
Creative Director: Rob Showell

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10221BCHD.pdf (270 KB)

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6045BCHD_Hybrid_NP.pdf (403 KB)

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PosterousFolio: separation anxiety

Doing a little more than just telling the message for DivorceCare, a program that I'm happy to see in kinder, gentler churches.

Pastor Bob Swann at First Baptist suggested that Dana & I watch that to perhaps get "scared straight", and the guy who runs the program kind of agreed.

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PosterousFolio: the Canadian game

Two spots done with the voice of the CFL (Canadian Football League).
Amazingly professional read for him to stay in character in the Playoff spot, altho I think I heard his eyebrows raise after the first take.

Creative Director: David Bellerive

Playoffs '03 - 30' by Cfl  
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CFL-Playoffs.mp3 (730 KB)

Argo Radio Oct 4 Game by Cfl - Toronto Argonauts  
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ArgoRadioOct4.mp3 (722 KB)

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PosterousFolio: Don't worry, Ma...

We shot these in a real frat house in Toronto.

There's so much mess we actually didn't have to make, it's borderline criminal.
This project won our team a trip to the London International Advertising Awards.
This was also a season when I was wanting to tell my ma not to worry (and was actually having my vegetables, and yes, Mom, cleaning them really well).

Art Director: Lieza Machula
Photographer: Meiling Chung

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PosterousFolio: shown smaller than actual size

This ad was bigger in print. Unless you're looking at this on a really really big screen.

Extra-Old Stock is a high percentage beer. That's pretty much the brief.
It's probably tiny here but there was a bit of legal we still had to add about still having to be of legal drinking age to purchase.

Art Director: Ken McCarty
Creative Director: Dick Hadden
Ad Agency: Cossette

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PosterousFolio: Don't worry, Ma...

We shot these in a real frat house in Toronto.

There's so much mess we actually didn't have to make, it's borderline criminal.
This project won our team a trip to the London International Advertising Awards.
This was also a season when I was wanting to tell my ma not to worry (and was actually having my vegetables, and yes, Mom, cleaning them really well).

Art Director: Lieza Machula
Photographer: Meiling Chung

Posted via email from ThatGuyLam's posterousizing

PosterousFolio: that Synching feeling

Is it "sync" or "synch"? Seems like it's missing something without the "h".

It was nice that these athletes' names allowed for it to work.
Ad Agency: The Phoenix Group

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PosterousFolio: Giantology

I loved that we had the opportunity to promote Junior Hockey in Vancouver.
I think the Giants won the WHL this season.
Yeah, that's Bro Jake at the top of these.

Creative Director: Rob Showell
Sound Studio: Wayne Kozak Audio Productions

  
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Giantology 1_Be There.mp3 (732 KB)

  
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Giantology 2_Be United.mp3 (729 KB)

  
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Giantology 3_Be Prepared.mp3 (729 KB)

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PosterousFolio: good ol' wholesome commercials

BC Dairy started doing interesting ads around this time. I like to think this was where they started.
We had a whole bunch of scripts written for this campaign. Turns out Milk is a fun character to write for.

Art Director: Ken McCarty
Creative Director: Dick Hadden
Director: Gerry Casale

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BCDAIRYT.MOV (5042 KB)

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BCDAIRYR.MOV (4962 KB)

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Posterousfolio: that subtle Manitoba humour

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Knock Knock.mov (5828 KB)

Part of a longstanding campaign with MTS (Manitoba Telecom) featuring Gerry & Carl pontificating, doing stuff, and being bison. We worked on this campaign in Vancouver, ironically. We had some good times with Gerry & Carl.

Art Director: Ken McCarty
Creative Directors: Simon Cameron, John Edmonds & Dick Hadden

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Wednesday, March 31, 2010

PosterousFolio: First Baptist Church Vancouver website

The website of First Baptist Church in downtown Vancouver, one of a few communications pieces I take care of on an ongoing basis. Anything amiss? email lam@firstbc.org because someone should fix that.

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Monday, March 22, 2010

Barbara Mouse Stories : Family Trip (1st picture)

First picture from Barbara's mouse stories, family trip (Lagos?).

Posted via email from Lam FBC work

Barbara Mouse Stories : Family Trip

Illustrations by Barbara Forster, from her time in Nigeria.
The order may have changed in posting, please note the number/title of the image!

Posted via email from Lam FBC work

Tuesday, February 02, 2010

wwwisdom 2010-0203 option: Keymo

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wwwisdom-2010-0203Keymo.m4v (16020 KB)

preview of wednesday wwwisdom possibility for Wednesday, Feb 3.

Posted via email from Lam FBC work

Friday, January 29, 2010

Believing You Can Get Smarter Makes You Smarter

Can people get smarter? Are some racial or social groups smarter than others? Despite a lot of evidence to the contrary, many people believe that intelligence is fixed, and, moreover, that some racial and social groups are inherently smarter than others. Merely evoking these stereotypes about the intellectual inferiority of these groups (such as women and Blacks) is enough to harm the academic perfomance of members of these groups. Social psychologist Claude Steele and his collaborators (2002) have called this phenomenon "stereotype threat."

Yet social psychologists Aronson, Fried, and Good (2001) have developed a possible antidote to stereotype threat. They taught African American and European American college students to think of intelligence as changeable, rather than fixed - a lesson that many psychological studies suggests is true. Students in a control group did not receive this message. Those students who learned about IQ's malleability improved their grades more than did students who did not receive this message, and also saw academics as more important than did students in the control group. Even more exciting was the finding that Black students benefited more from learning about the malleable nature of intelligence than did White students, showing that this intervention may successfully counteract stereotype threat.

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Wednesday, December 16, 2009

Why Do This?...

2009 - 0503 Why Do This? In Remembrance Of Me by Johnson, Darrell  
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2009-0503 Why Do This_ In Remembrance of Me.mp3 (7282 KB)

Pastor Darrell Johnson's Communion message at First Baptist Church Vancouver from May 2009.

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Monday, November 16, 2009

Director! Victoria 2009 Division A - Round 7 = Standings

Check out this website I found at victoriascrabbleclub.org

I was 3rd in a Div of 10 in the Victoria Scrabble Tournament last Saturday. Not bad for being 4th seed, I'd say... what a weird distribution of wins, no one with 4 wins out of 7 (or 0, which is always nice too).

Posted via web from ThatGuyLam's posterousizing

Wednesday, October 14, 2009

Tuesday, October 13, 2009

Tuesday, October 06, 2009

shane sings 5 octaves on piano

Some YouTube-y goodness, or How Not To Sing (Edna, do we need one of these in the FBC Choir?...).

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Thursday, September 24, 2009

Blue Like Jazz author enjoys 'editing' his own life

I've occasionally thought about working out life on paper before living it. I called it brainstorming my life. "Editing" is shorter, though. Neat article, I particularly like this bit:
Miller concluded his talk by encouraging Christians to stop shouting about what they don't like -- and to focus, instead, on what they are for, and what they think is beautiful.
"We have to start telling better stories," he declared.

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Wednesday, September 16, 2009

Oh yeah, I'm married!

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MOV00926.MPG (17911 KB)

Zoiks: my first blog entry as a married guy is about bad behaviour.
Just behind on a bunch of "breather" activities. It feels like we hit the ground running on many things when we got back.

So THIS is the first one about specifically BEING MARRIED.
On this blog I can only speak for me, although I believe Dana echoes similar sentiments: marriage came highly recommended to me. Any time anything gets rave reviews, I get a little leery, actually. So far, though, living with Dana has been really really cool, way cooler than I'd imagined it could, would, even should be. I could go into more detail, but I think I've milked my lunchhour overmuch as it stands already... A quick thank you to everyone who's advised me/us already on the big adventure of getting married to each other.
[way more thank yous are on their way]

How behind am I? As far as I know, my cousins Angel & Derek were the first to get me some Media to see from our wedding.
It's taken me till just now to open it up.
Here's the video they posted. Angel's voice is in the background. Derek is taking pics in the background.
Up front:
flowergirl Sarah (Dana's niece)
ringbearer Griffin (my nephew)
maid of honour Karen (Dana's sister)

Enjoy this little tease (aww who'm I kidding, the photos are out there already, aren't they?...)!

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Serena, Joe, Kanye: It's a new social disease - The Globe and Mail

Entitlemania is the new social disease alluded to. I do so enjoy getting my news all grouped-up and commented on like this...

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Tuesday, August 18, 2009

Griffin runs the bases

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CIMG1334.AVI (12884 KB)

My nephew Griffin got to run the bases after a Vancouver Canadians game where they scored 2 home runs! (because Griffin wanted to see homers!).
Griffin's in black. Sorry, not the best video quality...

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Friday, July 31, 2009

PosterousFolio: Stick Em Up

Two washroom ads (yes, they were actually in washrooms) placed in Pacific Coliseum.
Results:
1. A new Memorial Cup Tournament attendance record was set during the Semifinals, so the total eclipsed the previous mark set by venerable hockey town, Quebec City.
2. Washroom Ad 1 was liked so much by the media outlet, they placed it into the Province for us. And the issue it landed in was the one celebrating the BC Lions' Grey Cup victory.
3. The Vancouver Giants won the Memorial Cup in front of their home, defeating the Medicine Hat Tigers who had edged them in the WHL finals (Game 7 overtime) less than a month before. Is this the power of advertising?...

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MCMC_Washrm1.pdf (1212 KB)

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MCMC_Washrm2.pdf (725 KB)

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Saturday, July 25, 2009

24's Jack Bauer Returns a Happy Man - Yahoo! News

It took me till the 7th Season to follow a full season from start to finish. These shows like 24, Heroes, Lost, they're a bit like homework. Anyway, I'm imagining Jack Bauer doing a "I'm not dead yet" like in Holy Grail. I could totally write for this show.

Posted via web from ThatGuyLam's posterousizing