PosterousFolio: aaaahhh in 60 seconds

The only 60 second radio campaign I ever did.

It was nice to have the space.

And to fill it with some relaxing space.

And to know the talent was also my Creative Director, so I could hear what the announcer would sound like as soon as I wrote the script.

Creative Director: David Bellerive

Voice: David Bellerive

Agency: The Phoenix Group

Studio: Twisted Pair Sound

  
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Spot 1.mp3 (1209 KB)

  
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Spot 2.mp3 (1186 KB)

  
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Spot 3.mp3 (1188 KB)

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PosterousFolio: ...or is it "whomever"...?

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LeaderPost.pdf (140 KB)

Prince coming to town was front page news for Regina.

Turns out it was a really good show, too: my buddies were talking about it for weeks. I think they may have started a band shortly after. I was tempted to go see, even though I'm not a Prince fan.

That's my handwriting on this, outlined by Art Director Erik Norbraten.

Ad Agency: Brown Communications

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PosterousFolio: wish this product worked this well

Yellow Pages. This was the beginning of their battle with stuff like the Internet. Also, in many Canadian markets, Yellow Pages have to compete against other directories that happen to also be yellow.

Ad Agency: Cossette

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YellowFinderHair.pdf (44 KB)

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YellowFinderPiz.pdf (18 KB)

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YellowFinderDry.pdf (32 KB)

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PosterousFolio: something nice to read in case you're bored at the bar

These were fun to write.

As if beer isn't fun enough, this was some good beer.

Yes, we got samples. But not a lot of samples.

Art Director: Gillian Meyer

Ad Agency: The Phoenix Group

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BRtent_trad.pdf (417 KB)

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1030 TC-grasshopper.pdf (406 KB)

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PosterousFolio: to the Max

SaskTel Max was a TV system with Internet built in.

I think it launched a little early, although I don't know now if it ever took off.

Creative Director: Mike Woroniak

Ad Agency: Brown Communications

  
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Megaphone.mp3 (466 KB)

  
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Curtains.mp3 (476 KB)

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PosterousFolio: fast (but not too fast) food

Burger Baron is an old-fashioned burger joint. They have an unofficial bike show out front in the summer.

I met the owner of this place before I pitched ideas to him. At another restaurant to boot. How weird is that?

One of the proudest things about this series of work was hearing that the teens working cash there felt a little prouder to be working there.

Creative Director: Mike Woroniak

Ad Agency: Brown Communications

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Baronbillboards.pdf (77 KB)

Generic by Burger Baron  
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Burger Baron - Generic.mp3 (730 KB)

Supper by Burger Baron  
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Burger Baron - Supper.mp3 (730 KB)

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PosterousFolio: a crazy good truck

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ABHD_RidgBnr_CSun.pdf (230 KB)

Honda was in a position, I think, to have ideas for trucks and put them into a truck, for real.

Oh, it has a trunk built in the back.

It's a nice truck. And it won MotorTrend Truck of the Year.

Sure, I'll take partial credit for that, too...

Art Director: David Yu

Creative Director: Rob Showell

Ad Agency: Harfield & Associates

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PosterousFolio: hey, doesn't that cloud look like...?

Nice words for a nice idea.

Sort of giving back. Sort of.

Part of our research at the time was the South Park episode where everyone was into Hybrids.

Art Director: David Yu

Creative Director: Rob Showell

Ad Agency: Harfield & Associates

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10221BCHD.pdf (270 KB)

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6045BCHD_Hybrid_NP.pdf (403 KB)

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PosterousFolio: separation anxiety

Doing a little more than just telling the message for DivorceCare, a program that I'm happy to see in kinder, gentler churches.

Pastor Bob Swann at First Baptist suggested that Dana & I watch that to perhaps get "scared straight", and the guy who runs the program kind of agreed.

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PosterousFolio: the Canadian game

Two spots done with the voice of the CFL (Canadian Football League).

Amazingly professional read for him to stay in character in the Playoff spot, altho I think I heard his eyebrows raise after the first take.

Creative Director: David Bellerive

Ad Agency: The Phoenix Group

Studio: Twisted Pair Sound

Playoffs '03 - 30' by Cfl  
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CFL-Playoffs.mp3 (730 KB)

Argo Radio Oct 4 Game by Cfl - Toronto Argonauts  
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ArgoRadioOct4.mp3 (722 KB)

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PosterousFolio: Don't worry, Ma...

We shot these in a real frat house in Toronto.

There's so much mess we actually didn't have to make, it's borderline criminal.

This project won our team a trip to the London International Advertising Awards.

This was also a season when I was wanting to tell my ma not to worry (and was actually having my vegetables, and yes, Mom, cleaning them really well).

Art Director: Lieza Machula

Photographer: Meiling Chung

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PosterousFolio: shown smaller than actual size

This ad was bigger in print. Unless you're looking at this on a really really big screen.

Extra-Old Stock is a high percentage beer. That's pretty much the brief.

It's probably tiny here but there was a bit of legal we still had to add about still having to be of legal drinking age to purchase.

Art Director: Ken McCarty

Creative Director: Dick Hadden

Ad Agency: Cossette

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PosterousFolio: Don't worry, Ma...

We shot these in a real frat house in Toronto.

There's so much mess we actually didn't have to make, it's borderline criminal.

This project won our team a trip to the London International Advertising Awards.

This was also a season when I was wanting to tell my ma not to worry (and was actually having my vegetables, and yes, Mom, cleaning them really well).

Art Director: Lieza Machula

Photographer: Meiling Chung

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PosterousFolio: that Synching feeling

Is it "sync" or "synch"? Seems like it's missing something without the "h".

It was nice that these athletes' names allowed for it to work.

Ad Agency: The Phoenix Group

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PosterousFolio: Giantology

I loved that we had the opportunity to promote Junior Hockey in Vancouver.

I think the Giants won the WHL this season.

Yeah, that's Bro Jake at the top of these.

Creative Director: Rob Showell

Sound Studio: Wayne Kozak Audio Productions

  
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Giantology 1_Be There.mp3 (732 KB)

  
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Giantology 2_Be United.mp3 (729 KB)

  
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Giantology 3_Be Prepared.mp3 (729 KB)

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PosterousFolio: good ol' wholesome commercials

BC Dairy started doing interesting ads around this time. I like to think this was where they started.

We had a whole bunch of scripts written for this campaign. Turns out Milk is a fun character to write for.

Art Director: Ken McCarty

Creative Director: Dick Hadden

Director: Gerry Casale

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BCDAIRYT.MOV (5042 KB)

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BCDAIRYR.MOV (4962 KB)

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Posterousfolio: that subtle Manitoba humour

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Knock Knock.mov (5828 KB)

Part of a longstanding campaign with MTS (Manitoba Telecom) featuring Gerry & Carl pontificating, doing stuff, and being bison. We worked on this campaign in Vancouver, ironically. We had some good times with Gerry & Carl.

Art Director: Ken McCarty

Creative Directors: Simon Cameron, John Edmonds & Dick Hadden

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