Picked up this little tidbit from an audio interview that I found here today.
Speaking of weird, much as it's a buzzword and hip and such, does anyone else get a bit of a bad feeling when viral is used so positively? It doesn't seem quite right.
Then again, I really enjoyed how Red Dwarf concepted the idea of positive viruses (I think they'd made Happiness and Confidence into viruses...). Maybe that's what I need to wrap my head around...
While I'm here, a few chapters of Godin's book before this, Permission Marketing, are here. This is honestly more a note-to-self than anything.