I think I read the rules right here (on p 2 of the PDF) that I'm allowed to post this... and that it's encouraged? Maybe my head is still oldschool and weirded out by the concept, but what an idea to have this be medium and message itself. Which I think is a big part of the IdeaVirus idea to begin with.
Picked up this little tidbit from an audio interview that I found
here today.Speaking of weird, much as it's a buzzword and hip and such, does anyone else get a bit of a bad feeling when viral is used so positively? It doesn't seem quite right.Then again, I really enjoyed how Red Dwarf concepted the idea of positive viruses (I think they'd made Happiness and Confidence into viruses...). Maybe that's what I need to wrap my head around...While I'm here, a few chapters of Godin's book before this, Permission Marketing, are here. This is honestly more a note-to-self than anything.
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